Professional Career

Editorial Services Manager/Senior Editor

School Nutrition Association
March 2018-July 2020

• Wrote and edited stories related to school foodservice on topics such as school meal debt, employee management and training, food insecurity, pandemic relief efforts, student nutrition, overall business operations and more for the print publication School Nutrition (readership 54,000).
• Streamlined editorial processes by working with editors, designers, freelance writers and other key staff to make the publication process smoother and to ensure deadlines were not missed.
• Introduced tracking of digital magazine metrics and increased digital readership by 50 percent over six months through marketing efforts that included social media posts, web stories and newsletter briefs.
• Launched the School Nutrition Magazine Facebook page and maintained it by creating a monthly editorial calendar, writing posts, analyzing data and staying aware of readers’ needs, which helps boost digital readership and engagement.
• Wrote and implemented the magazine’s style guide to ensure grammatical integrity and continuity in all print and digital products.
• Managed major communications projects and publications with the writing, editing and production steps of Little Big Fact Book, Annual Report, Magazine Reader Survey and more.

Communications & Marketing Coordinator
(Part Time)

Maryland-National Capital Park & Planning Commission
July 2017-March 2018

• Wrote blogs, newsletters and other marketing content to boost awareness of park programs, events and classes.
• Assisted communications team on marketing initiatives that help drive park engagement and usage.
• Coordinated with park agencies to assist with newsletters, marketing materials, brochures, maps and more.
• Pitched story ideas, copy edited and provided writing expertise to communications staff and MNCPPC branches.

Managing Editor
(Part Time)

Washington Family Magazine
March 2017-July 2017

• Pitched story ideas, and wrote content for online and print publications.
• Facilitated with monthly print publication process.
• Managed small team of Mom Reviewers who reviewed products and services designed for busy suburban families. Edited submitted reviews to ensure accuracy.
• Collaborated with publishing staff on contests, newsletters and marketing materials.
• Increased brand awareness by leveraging social media platforms—Twitter and Facebook—and manages these platforms.
• Edited contributing content from freelance writers and magazine staff.
• Created guides and lists to help parents of the DMV area navigate the best schools, restaurants, camps, gyms and more.

Communications Associate

YMCA of Metropolitan Washington
May 2015-October 2016

• Increased awareness of local YMCA programs and services through blog writing, implementation of social media strategies and campaigns, and introduction of content marketing strategies.
• Increased social media following on different platforms by utilizing scheduling strategies and new-to-the-association tools.
• Developed marketing strategies and fundraising campaigns, that used tools like social media or video, to help further Y’s impact.
• Worked with staff of all 17 YMCA branches to develop marketing, communication and social media practices.
• Maintained YMCA website using basic HTML, and ensured all information was up to date.
• Ensured corporate brand compliance for all YMCA branches and worked with corporate communications team to ensure brand integrity. Helped brand a new YMCA center.
• Wrote and edited multiple newsletters to help inform board members, community members, staff and members of the Y’s mission and impact.

Food & Arts Reporter

The Desert Sun
January 2013-January 2015

• Wrote a vareity of articles for the Food & Drink, News, Health, Entertainment, Home & Garden and Lifestyle sections of the paper.
• Monitored digital story performance and cultivated stories based on metrics.
• Used bi-monthly column on health and wellness to connect with readers, and worked with community to produce stories and events.
• Used social media to develop professional brand and reach audience.
• Attended live events, including large-scale concerts, to interview attendees and performers.
• Shot and edited video via iPhone, to expand visual storytelling reach.

Editorial Assistant
(Part Time, Contract)

Active.com
June 2012-December 2012

• Managed nutrition website, and placement of stories based on popularity, and monitored story performance, and used digital analytics and SEO research to drive traffic.
• Aided editors with content development, and worked with outside contributors.
• Arranged, wrote and edited monthly nutrition newsletter for email distribution.